Entry criteria for abandoned browse automation

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You can configure when an abandoned browse automation should be triggered with multiple criteria. This article will explain the details regarding these criteria.

The available entry criteria are based on:

• The aggregated session data
• A product view within the session
• The contact
• The frequency cap for the automation

Abandonment

A session is considered abandoned if there is no activity for 30 minutes. If the user has not added any products to the cart (if they have, you can use the Abandoned cart trigger instead), the session is passed on to the abandoned browse trigger, where additional conditions can be applied, as outlined below.

Criteria for the web session

These conditions are based on the aggregated data from the session:

Locale – Filter the automation to only start if the session contains a specific locale. Can also be used in a value split.

Views – Number of product views in the session.

SKUs – Number of SKUs included in the session.

External referrer – Trigger the automation only if the session starts with an external referrer/domain that contains keywords, or a specific URL.

Top category – The category from the sessions with the most product views.

Product view – In a session, there are one or multiple product views. These conditions will only trigger the flow if product views match the product view criteria.

• Ecom – Data comes from the site/ecom and is passed through the tracking script:
  • SKU – One or several specific SKUs are viewed during the session.
  • Timestamp – The event must occur at a specific time.
  • URL – The URL must contain certain keywords or match a specific one. Including properties like UTM.
  • Web category – A view must come from a specific web category, based on site configuration. Can also be used in a value split.
  • Views – Number of product views for a specific product. The condition could be: trigger automation if the visitor has visited any product more than X times (in the same session).

• Product feed – The product view event is enriched by data from the product feed:
  • Title – The Product title from the product feed must for example contain certain keywords or match a specific one. If the title is set to “can’t be empty” emails won’t be sent if no product data can be matched from the feed.
    
    
    
    
  • Description – The product description from the product feed must for example contain certain keywords or match a specific one.
  • Link – The link (URL) from the product feed must for example contain certain keywords or match a specific one.
  • Price – The product price.
  • Sales price – The product's sales price.
  • Brand – The brand from the product feed must for example contain certain keywords or match a specific one.
  • Color – The color from the product feed must for example contain certain keywords or match a specific one.
  • Main category – The main category is the category added to the feed, by the PIM for example. The category from the product feed must for example contain certain keywords or match a specific one.
  • Size – The size (text) from the product feed must for example contain certain text or match a specific one, like medium.
  • Spare 1/2/3/etc. – If product spare fields are used, they can be part of the configuration as well. The spare field from the product feed must for example contain certain text or match a specific one.

Criteria for the contact

These are the same as for the segmentation tool. Read more about that here.

The frequency cap

Make sure you send the right number of emails to your customers by setting a frequency cap that controls how many times a contact can be included in an automation during a set time period, for example, once every 30 days. Read more about frequency and how to succeed with your abandoned browse campaign here.

Tip!

If you want to use different emails based on languages or web category, use value splits instead of creating different automations. Then you have one global frequency cap and have better control of how many emails your contacts can receive.