You’d hope that every person who came to your site would become a customer. In an ideal world, they would. One way of getting closer to that scenario is to create an abandoned browse automation to recover revenue that otherwise had been lost.
On average 45 % of all sessions include product views, but less than 5 % complete a purchase. The abandoned browse automation will decrease that gap by sending emails to contacts that browse products but don’t add anything to the cart (in that case abandoned cart will take president). Such emails have in general an 80 % higher open rate and a 50 % higher click-through rate compared to standard newsletters.
Before you can start sending out abandoned browse emails, there are some things you need to have in place.
Implement and verify the tracking script version 0.1.7 or later to share cart changes and product views (incl. Locale) with Voyado. Read more about web tracking here, about the script itself on our developer site, and how to verify the implementation here.
Product information for the email comes from a product feed. Read more about it on our developer site. Talk to your Voyado contact if you need to implement a feed.
If you want to show products from the abandoned browse you need a module to support this. Reach out to your Voyado contact to get an abandoned browse module. Then go ahead and design a nice looking email, our best tips on how to create successful abandoned browse emails can be found here. The module can contain the 5 latest viewed products from the abandoned session.
When the prerequisites are in place you can proceed to verify the flow. Read more about the steps you can take to validate that everything works properly and get to know abandoned browse here.
Finally, you need to build the automation flow triggered by a browse abandonment. Read more about how to build automations and how to trigger it based on an abandoned browse. If you need to communicate your message in multiple languages take a look at this article about value splits.
A randomized split is a great way to create a test within an automation. The purpose is to divide incoming contacts into two or more groups that will continue on different paths. You can easily build different chains of activities for each path and follow up on how your contacts react to the different versions. Read more here.
Want to know more on how to get started? Contact your Account Manager.