Monthly reporting: Register status

The Monthly reporting collection offers the possibility to monitor assorted KPIs and compare the numbers to previous months. This article introduces you to the reports ‘Register status by month’ and ‘Register status per store’.

The Register status by month report is based on approved contacts and provides a quick overview of how your registry is doing as well as how your key figures stand compared to previous months. Follow these numbers carefully and make targeted efforts to regularly improve them if they are below your set target.

Note that the report is recalculated once at the beginning of each month.

In the upper right corner of the report table, you can sort the numbers in ascending or descending order, or by label. You can also click on the cogwheel and tick or untick the boxes to show or hide the columns.

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Metrics

Number of contacts

Number of non-deleted contacts today.

New contacts this month

Number of contacts recruited this month.

Deleted contacts

Number of contacts that has been deleted. Please note that if you've filtered the report based on target audience, deleted contacts will not be visible, as the information about the target audience to which a deleted contact belonged is no longer available.

Increase/Decrease of contacts

Gives you the change in your contact database regarding the total number of contacts from one month to another.

Made purchases within the last 12 months

Percentage of contacts that have purchased at least once within the last year.

NPS

Calculated NPS value.

Opened

Percentage of unique contacts that have opened an email during a specific month.

Deleted contacts count given that their deletion date is later than the selected time span, e.g., compared to last month.

Clicked

Percentage of contacts that have clicked an email during a specific month.

Deleted contacts count given that their deletion date is later than the selected time span, e.g., compared to last month.

Register status per current store

The Register status per current store report is calculated in the same way as the previous report, but the numbers are broken down per preferred store. Also, valid email addresses and phone numbers are calculated. The results are shown in a list view and are not compared with the previous month or the corresponding month in the previous year.

Valid emails

Percentage of contacts with a valid email address, that accept emails and are not on the blocklist of email addresses.

Valid mobile phone number

Percentage of contacts with a valid phone number, that accept SMS marketing and are not on the SMS blocklist.

Valid email and phone number

Percentage of contacts with a valid email address and phone number, that accept email and SMS marketing and are not on any blocklist.

Change in total number of contacts

The variation in your contact database's total number of contacts from one month to the next.

If you are a local administrator, you can't see this report.

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